By Christiana Ioannou
Coronavirus is an effective reminder that catastrophes like this have happened and will continue to happen in the future. They have affected and will continue to affect human lives severely. We can definitely not control the outburst of natural diseases, but we can take precautionary measures to dampen the effects on the society overall. Nothing has survived the horror of coronavirus, whether it’s human beings or any field of life. Apart from the health issues, the pandemic has inflicted a severe shock on the economy for both small and big economies.
The business owners were forced to shut their business in March when World Health Organization declared covid19 a pandemic. The panic and threat caused many business owners fortunes, and they suffered huge losses. But many wise business owners coped with this situation and continued making a profit when lockdown ruled the whole world. The pandemic is still affecting the daily lives of people, and economic revival is still nowhere to be found. Here we will share some ways to maintain and blossom income through small businesses.
Online business
Introducing your business on social media is the most effective way to boost profit and attract consumers. Nearly seven out of every ten people use social media establishing as a powerful business strategy. It’s not only for connecting with people who already use your products; it can also introduce your business to new people.
In this situation, where people are afraid to go out in crowded places and prefer online shopping, social media is the best tool to develop your small business. The current norms of social distancing have completely changed the concept of brick-and-mortar stores for shopping. The pandemic has proved to be a blessing in disguise for many business owners who took the opportunity instead of sitting hopelessly.
Social media marketing is not expensive and rocket science. If you used to run a store that has been shut down, then the following tips will help you out to take a fresh, innovative start. Start with a plan which ensures a proper goal and aims. Social media lets you post as many posts as you want for free. But it is not advisable to just posting without chalking a proper plan. Make your social media goals that will have a real and lasting impact on your business rather than compiling likes.
- Know your competitors, keep an eye on them. That does not mean that you should copy them. A competitive analysis will inform you about the strategies that will work best.
- Self-evaluate yourself from time to time to see your progress and position in the market.
- Introduce coupons and sales on items and add complimentary gifts with the orders on special occasions. These two things attract customers most because who doesn’t like some discounts.
- Determine your audience; what kind of people are interested in purchasing your products. Micro-target your audience through social media analytics.
- Once you acquire enough reputation and local buyers, expand your business to make more profit and to make your business more popular.
Apart from online marketing, ask your friends and family to promote your business. Request them to buy items from you and then further recommend to their friends. If you are starting your business from scratch, what products and services to sell, then it is no more a problem. The pandemic has opened doors for new business ideas as we are adapting to the post covid life. Here are some unique ideas of small businesses that you can adopt:
- handmade products
- unique face masks
- pet products and services
- home beauty kits
- commercial cleaning service
- delivery and errand services
- educational lectures
- virtual workout classes